About me

I am inspired by the intersection of creativity and business principles. Without overstating the obvious, the new era of digital marketing has expanded countless opportunities for branding, marketing, and advertising for businesses of all sizes and budgets. And with that, the need for creative, algorithm-conscious marketing campaigns has exploded. While working as a social media manager for Naomi Whittel Brands and Strike Magazine, I've grown to understand companies’ persistent need for digital content and advertisements to brand themselves and interact with potential clients. In both positions, I revamped outdated processes and streamlined the vision, strategy, content development, execution, and analytics process, increasing efficiencies and returns within the same allotted budgets. My experiences allowed me to develop the necessary skills for running multiple Instagram channels, direct effective advertisement campaigns, analyze consumer data, and manage team projects, all while developing strategic leadership and communication skills. Always curious, I'm a student forever, eager to build on my academic foundations in business and passions in fashion, health, and sustainability. With gratitude and appreciation, I'm looking forward to using these skills and experiences in in my next adventure.